Bad Spelling?

Today I had a meeting about intial talk about a collaboration project between my game lab that I set up in my University and a company when along the way around the Sutthisarn 4-way Intersection with Vipavadee Rangsit I found a poster in front of a shop that reads as the following:

BRA - B - Q

A case of bad spelling or intentional? I hardly can say O_o